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FIND YOUR WAY TO FINALLY GO FULL TIME

Transform your boudoir photography business for greater efficiency, higher profit, and more free time—in just one year

I’ll help you get out of your ruts, sticking points, and holdups—and find your way to the business of your dreams. Together, we’ll uncover your path to sustainable success, working less, and finding more fulfillment in a balanced life.

FIND YOUR WAY TO FINALLY GO FULL TIME

Transform your boudoir photography business for greater efficiency, higher profit, and more free time—in just one year

I’ll help you get out of your ruts, sticking points, and holdups—and find your way to the business of your dreams. Together, we’ll uncover your path to sustainable success, working less, and finding more fulfillment in a balanced life.

Some days, finding your footing as a boudoir photographer feels like standing in your skivvies in front of a crowded room …

AS MUCH AS WE ALL LOVE A GOOD LINGERIE MOMENT—

… this confused, frazzled, comparison-trapped streak you’ve got going on isn’t the vibe you were going for when you started your boudoir photography business.

YOU’RE GREAT AT MAKING WOMEN FEEL CONFIDENT & COMFORTABLE IN FRONT OF YOUR LENS BUT YOU WISH YOU COULD DO THE SAME FOR YOURSELF BEHIND THE SCENES.

You wish running your own business meant total freedom & fulfillment (doing a job you TRULY love) … but a lot of the time it’s more like:

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Making to-do lists on top of to-do lists (that never seem to get checked all the way off) filled with tasks you’ve got to make sure get done, or your bottom line will suffer.

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Playing charming concierge to your potential clients as they ask every.single.question. that pops in their mind before they actually schedule their shoot day. (Gotta love ‘em.)

x

Moonlighting as a marketing-connoisseur wannabe as you constantly post and promote your work on social media, trying to keep up with your competition (Who, might you add, appears to be killing it without breaking a sweat.)

You wish you had a step-by-step guide to the most successful, balanced, sustainable version of your business because that’s what you dreamt about when you decided to become an entrepreneur...

...but everywhere you look, that blueprint just doesn't seem to exist. (Until now.)

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There’s something truly beautiful about being a boudoir photographer

WOMEN TRUSTING US TO CAPTURE THEIR UNIQUE FEMININITY, POWER & SEXINESS—IS ONE OF THE GREATEST HONORS OF THIS BUSINESS.

… I know you don’t take that lightly.

I also know that when the days feel long, the task lists feel longer, and the money coming in doesn’t feel like quite enough to justify how much energy you’re putting out...

... it can be easy to lose sight of just how lovely this line of work can be.

SINCE 2020, BOUDOIR IS ONE OF THE FASTEST-GROWING AND MOST PROFITABLE GENRES OF PHOTOGRAPHY

WHICH MEANS, YOUR BUSINESS SHOULD BE GROWING & PROFITABLE, TOO.

Running a photography business as your full-time gig
doesn’t have to mean working 24-7 and barely matching your previous salary.

I would know—I left my job as an overworked & undervalued dental hygienist
to build a 7-figure photography business shooting just 30 hours per month.

Now? I’m on a mission to help other photographers create the kind of
balanced, freedom-filled lives they always dreamt about before starting their businesses.

INTRODUCING

The TLC Boudoir
Photographers Mastermind

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THIS YEAR-LONG PROGRAM IS PACKED FULL OF STEP-BY-STEP GUIDANCE TO BUILD YOUR BOUDOIR PHOTOGRAPHY BUSINESS INTO A MORE AUTOMATED, PROFITABLE, AND SUSTAINABLE ENDEAVOR …

Not to mention, it’s pretty much the exact method
I used to build my own 7-figure business.

THE TLC BOUDOIR PHOTOGRAPHERS MASTERMIND INCLUDES:

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A full year of bi-monthly live training calls covering foundational elements of running a six-figure boudoir photography business.

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Nine topical breakout sessions with step-by-step guides, templates, and checklists to transform your business on a flexible, one-thing-at-a-time schedule.

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A private community of boudoir photographers working to create more streamlined & profitable businesses with accountability, encouragement, and brainstorming built right in.

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- P L U S -
One 60-minute 1:1 private coaching session with me for my undivided attention on your business

what's-included

The Mastermind Breakdown

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THE
FOUNDATION

Reverse engineer your business model to support the lifestyle you want to live—that means everything from how much you want to make, to how often you want to work, and where you want to be located …

Once that's set, I break down my Luxury Client Experience Method to help you create an unbelievable experience for your clients that sets you apart from every other boudoir photographer in your area, and makes you the obvious first choice when a woman thinks boudoir photographer.

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Finding Clients on Autopilot

I know you just want to take photos—which is why we're going to automate every single thing in your business …

We'll work on:

  • YOUR WEBSITE: We will either DIY it OR find the perfect designer so you FINALLY have a website you love.
  • YOUR SEO: So you can bring in passive views without you putting in any extra work.
  • BLOGGING STRATEGY: Easily satisfy Google AND answer your client's burning questions.
  • YOUR EMAIL FUNNELS: Get clients dying to book with you right from their inbox.
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Behind the Scenes Access to a 7-figure boudoir studio (and it's owner)

I'm pulling back the curtains so you can see every nook and cranny of the inner workings of a seven-figure boudoir photography business … and replicate everything for yourself.

Plus, UNLIMITED access to Tracy & your peers via our private Facebook Group and Voxer (with M-F support).

I’m here, alongside our community, to support you fully with any questions, mindset blocks, or when you just need a kick in the ass. 😉

You are never in this alone - I'm your partner!

Plus, step-by-step guidance to streamline your boudoir photography business from every angle

THE BREAKOUT SESSION SYLLABUS

SESSION 1 // AUTOMATING YOUR SHOOT SCHEDULE

Step-by-step instructions to create an automated scheduling system so you can move away from the admin work and free up your time for more money-making sessions, and time with your family & friends!

  • Stop searching for clients in your various inboxes, spending hours sending reminders, checking contracts, and chasing down invoices—plus, never forget to get a testimonial again.
  • Watch through a behind-the-scenes tour of my Acuity setup, and follow along to set yours up for success.

SESSION 2 // EFFECTIVE & SUSTAINABLE ANNUAL SALES STRATEGY

Learn how to run your sales process to easily hit your sales-goal average every. single. time. Plus, why I don’t believe in Model Calls or Facebook Ads to promote your work—and everything I suggest you do instead.

  • How I fill my schedule during notoriously slow seasons, and how to structure your schedule to ensure you’re never pinching pennies when your schedule has open spots.
  • Snag my Sales Average Spreadsheet to use on a monthly basis to forecast your finances and ensure you’re staying on track with your Annual Sales Strategy.
  • Follow along with my in-depth, step-by-step guide to setting up your own Annual Sale with buyer psychology—and your bottom line—in mind.

SESSION 3 // BOOKING PHOTOGRAPHY CLIENTS WITH EMAIL MARKETING

Set up your email sequence so you consistently book clients with your automated email sequence AND step away from maintaining your email list on a weekly basis …

  • Walk through my step-by-step system to create a fail-proof, set-it-and-forget-it email marketing campaign that fills your roster without you having to hustle
  • PLUS, how to make sure your Website is helping you achieve TWO main goals: booking sessions, and building your email list … for those slow-burn sales.
  • Snag two handy templates to map out and build your own Client Email Journey and Welcome Sequence
  • Use my Email Marketing Performance Tracking Spreadsheet to test what you’ve built—and adjust your client journey based on data and not emotion.

SESSION 4 // HOW TO USE MINI-SESSIONS AS A MARKETING STRATEGY

I’ll show you exactly how to run a mini session as a strategic marketing tool rather than a fast-cash ploy—PLUS how to make 2X, 3X, and even 5X your mini session earnings!

  • Learn my process to create mutually-beneficial partnerships with other businesses to host Mini Sessions that put you in front of a totally NEW group of ideal clients, without doing the extra work—and still making the money.
plus

five all NEW breakout sessions in 2022:

SESSION 5 // HOW TO BOOK OUT YOUR SCHEDULE AT YOUR NEXT BRIDAL SHOW

Fun fact: I looooooovvvveee a bridal show—even before I was a bride. Why? Because brides are easily the best boudoir clients to book … and when you get a bunch of engaged ladies all in one spot, excited to discover your booth amidst all the other wedding vendors, booking out your schedule couldn’t be any easier! 

  • Learn from my mistakes and what I used to do at bridal shows … and get my step-by-step guide to running an effective, fun, & engaging booth that helps you book out.
  • I’ll give you my exact process for finding a bridal fair, hosting a giveaway, booking sessions AT the show, and how to get potential clients into your booth, plus set up, tear down, and what to do AFTER the show.

SESSION 6 // THE TLC GUIDE TO INFLUENCER MARKETING

Influencer marketing can be a powerful resource for you as a small business owner—and a great way to connect with people in your community who would want to see your business grow & succeed.

  • Learn how to find, connect with, and work alongside influencers located right in your community—plus how to make the partnership mutually beneficial through affiliate marketing, rewards & coupon codes right in Acuity.
  • Get my guide to building connections, contacting influencers, and best practices for working with influencers so you’re never second-guessing yourself.

SESSION 7 //  The TLC Business Weight Loss Plan

Sadly, in this industry, I hear a lot of women discussing weight loss (I try to remind my clients that women are gorgeous at ANY size!)  … but there is ONE kind of weight loss I fully support: the business slim-down.

  • Get my guide for trimming your business to run lean & mean like an automated machine—remove the unnecessary tasks from your to-do lists, outsource, automate, and delegate what you can, and get your time dedicated to only what you love.
  • Snag my templates for all the pre-made, reusable graphics, documents, moodboards, and workflows that will make your life easier & your business feel less heavy.

SESSION 8 // HOW TO PROTECT YOUR BUSINESS IN CASE OF TRAGEDY

This is the guide we all hope you NEVER need, but with this plan in place your family, business, and clients will be protected if anything should ever happen to you.

  • Learn my process to emergency-proof your business so that anyone you trust could step in during a crisis and figure out how to make sure your clients get what they need.
  • Create a Living Will for your business with step-by-step instructions to fulfill your contracts should anyone ever need to take the reins for you.

SESSION 9 // THE TLC GUIDE TO PREVENTING NO-SHOWS

For some inexplicable reason, 2022 seems like the year of the No-Show. Both in my own business and from what I hear from my peers, we’ve seen a noticeable uptick in people just NOT showing up for their sessions … even PAID ones.

  • I’ll give you my three best tips for ensuring your booked sessions SHOW UP—and what to do to make sure you pad your schedule to offset the ones who, despite your best efforts, still don’t come.
  • Plus, we’ll talk about various industry-accepted techniques for ensuring your clients (even before they’ve worked with you) value your time & expertise.

You’ve got plenty on your plate—
so we’ll only add absolute game-changers.

(AND, WE’LL WORK TOGETHER TO CLEAR OUT THE CLUTTER.)

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LIVE
CALLS

Join the bi-monthly coaching calls for open discussion & feedback, plus hot seats, audits, and more, to learn and grow your biz alongside your peers.

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BREAKOUT
SESSIONS

In these self-paced, easy-to-follow breakout sessions, I’ll walk you through 9 major opportunities to transform your boudoir photography business to get your time back & make more money.

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1:1 COACHING SESSIONS

Snag an hour of my undivided attention to speak to me about your business—get candid feedback, suggestions, and advice from a coach who has your back.

But … where’s the fun if there aren’t a few bonuses?

  • The Live Sales SessionValue $497
    Watch along as I show you how I run a sales session with an actual client, plus get my tips for making the sale and upping your average spend. 
  • The TLC Full-Time Formula - Value $497
    Use my trusty formula to reverse engineer your business as your full-time gig, making precisely the salary you want and working only the hours you want.  
  • The TLC Photography Pricing Template, Calculator & Training - Value $1,497
    Confidence is key with pricing for high sales in photography—this training will help you to feel sure of yourself and your WHY behind each price.
  • The TLC Guide to Build your Posing Sequence and Cut your Shooting Time in HALF - Value $997
    Walk into each session confident and ready to rock each session with album selling images.  Your client will leave feeling energized, confident, and beautiful, rather than exhausted, defeated, and—tbh—sore.
  • The BPM Exclusive Plug-and-Play Freebie Canva Template - Value $747
  • The TLC High Converting Website Walkthrough - Value $997
  • The TLC Trello Workflow Template - Value $247
    Always know exactly where you are in your workflow with each client with this easy-to-use Trello board.
  • The TLC Master List for Outsourcing for Photographers - Value $247
    Get full access to my little black book of outsourcing contractors like retouchers, virtual assistants, marketing experts, and more.

Answering all those birds-flying-around-your-head questions like …

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How do I actually SELL $2000, $3000, $5000+ albums? I know photographers do it, but I just can't see how someone spends that much.

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How do I promote my business to actually convert followers into clients?

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Can I do this without spending money on Facebook ads?

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What about a website? Do I need to hire someone or can I DIY it?

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And what about shooting and posing? What are the best-selling poses for albums?

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BEFORE TRACY, I HAD THE DREAM & THE EYE FOR PHOTOGRAPHY, BUT I HAD A TOTAL LACK OF UNDERSTANDING OF BUSINESS—TRYING TO PUT IT INTO ACTION WASN'T HAPPENING ON MY OWN

I really needed to learn the more structural and foundational parts of running a boudoir photography business. I needed someone who knew boudoir photography and business, and was able to show me how to navigate both.

- Krysten | Bedhead Boudoir

I LOVED THE ABILITY TO PAUSE & IMPLEMENT AS TRACY TAUGHT.

This is the program I wish I’d found at the beginning of my career when I was so excited about everything, and all I wanted to do was work on my business. Tracy would’ve saved me so much time, effort & money joining different groups and trying different paths that just didn’t get me anywhere near the results she did.

- Marissa | Owner, Marissa Ruth Studios

marissa
tracy-lynn-photographer-coach

I KNOW WHAT YOU'RE THINKING

Can I afford a mastermind?

LET’S REFRAME THAT:

Can you afford the lifestyle you want on what you’re
making right now as a boudoir photographer?

Can you afford the time you’re investing in the administrative side of your business
when it takes you away from more fulfilling tasks or more important priorities?

AND

Can you afford the mental & emotional exhaustion that comes with
1. Constantly hustling to make sure your business succeeds? … and
2. Sticking around at your day job while you try to build something sustainable?

bsm-suite

What if you could cover the price of your total business transformation in just two studio sessions?

WOULD THIS BE WORTH IT?

24 BI-MONTHLY COACHING CALLS
- $11,997 VALUE

with Tracy & your peers covering foundational elements of running a six-figure boudoir photography business.

8 TOPICAL BREAKOUT SESSIONS
- $4,997
VALUE

with step-by-step guides, templates, and checklists to transform your business on a flexible, one-thing-at-a-time schedule. 

A PRIVATE COMMUNITY
- $997 VALUE

of boudoir photographers working to create more streamlined & profitable businesses with accountability, encouragement, and brainstorming built right in.

ONE 60-MINUTE 1:1 PRIVATE COACHING SESSION
- $497 VALUE

with Tracy for her undivided attention on your business.

AND THE BPM SUITE OF BONUSES, LIKE:

  • The Live Sales Session - Value $497
  • The TLC Full-Time Formula - Value $497
  • The TLC Photography Pricing Template, Calculator & Training - Value $1,497
  • The TLC Guide to Build your Posing Sequence and Cut your Shooting Time in HALF - Value $997
  • The BPM Exclusive Plug-and-Play Freebie Canva Template - Value $747
  • The TLC High Converting Website Walkthrough - Value $997
  • The TLC Trello workflow template - Value $247
  • The TLC Master List for Outsourcing for Photographers - Value $247

A TOTAL VALUE OF MORE THAN $25,000 …

but you won’t pay anywhere near that.

ready

The Boudoir Photographers Mastermind opens 2x per year—don’t miss out on growing your business now!

The Boudoir Photographers Mastermind only opens 2x per year—don’t miss your shot to start growing your business now!

Transformation Guaranteed

I CREATED A PASSIVE SALES SYSTEM FOR MY BUSINESS THAT CONSISTENTLY TURNS ORGANIC TRAFFIC INTO PAYING CLIENTS—ALL I HAVE TO DO IS TURN IT ON AND WATCH IT WORK.​

Inside The Boudoir Photographers Mastermind, I’m sharing that exact system with you.

This is the most reliable way to scale a boudoir business to consistent
$30K+ months, without having to add on more hours per month.​

I’M NOT SAYING IT’S EASY OR IT’LL HAPPEN OVERNIGHT,
BUT IT WILL WORK IF YOU PUT IN THE WORK.

Plus, you’ll have me, my team, and our little community right by your side
as you learn how to build repeatable strategies in your business.

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5
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AFTER A FEW WEEKS IN THE PROGRAM, MY SALES AVERAGES GREW 380% AND RECENTLY BROKE MY HIGH SALE RECORD THREE TIMES WITH A NEW RECORD OF $9,500!

Two years ago, I had a $300 sales average with a high sale of $800 and was sporadically booked.

- Chelsey Dorr | Photographer

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I STARTED MY BUSINESS BECAUSE I WANTED WOMEN TO SEE HOW BEAUTIFUL THEY ARE …

… but I also wanted to transform my life.

I wanted to drop my 9-5 and be able to create my own schedule while consistently bringing in $10K, $20K, $30K+ every single month …

I felt like there was some secret that successful photographers knew that I didn't. Like, how to scale a business when it feels like there's a photographer on every corner?

I got stuck in a cycle of constantly scrambling to find new clients and flash sales, model calls, and random Facebook ads... which only left me burned out and ready to give up everything and just stick with my 9-5.

Now I’m all about helping photographers like YOU create sustainable freedom in your business.

THE BOUDOIR PHOTOGRAPHERS MASTERMIND IS

The right fit for you if ...

You love being a boudoir photographer … but some days, being a business owner isn’t all it’s cracked up to be. You’re ready for the part where you have more freedom because you’re the boss, not more to do, and more worry to carry. It would be nice to feel like you weren’t doing all of this alone.

You know enough about marketing to try your hand at a few new ideas, but coming up with everything on your own has you worn out. If someone shared a proven strategy or two with you, you’d be totally down to try it out—and grateful for the expert guidance.

You *know* there’s a way to automate parts of your business to decrease your busy work, but you don’t know where to start. You’re ready for a step-by-step guide to get some of the bulk off your already-full plate.

You’re sick of the way this industry has you comparing yourself and competing with your peers—you’d much prefer a community of like-minded people to bounce around ideas and be inspired by their work.

You want to get back to the core of why you’re in this business in the first place—to help women see their real beauty. If you could shake off some of this extra stress, you’d feel a lot better about showing up in a genuine way for your clients.

Got a few questions swirling around your mind?

(HERE'S WHAT I HEAR MOST OFTEN.)

There are two live group coaching calls per month where you can ask questions and get feedback and audits on the work you’ve completed. On top of that, you also get one 1:1 coaching call with Tracy. We also have a Facebook group AND a group Voxer and both are super active!

tanya

I HAD GOOD WORK, BUT I DIDN’T HAVE A WAY OR BLUEPRINT TO RUN MY BUSINESS.

I didn’t know what to do. I didn’t know what to go off of, and that's where Tracy really came in and helped me.

- Tanya | Owner, T Marie Creative

There's nothing quite like showing your client their photos and seeing their face light up …

"I can't believe how I look!" (Cue warm fuzzies!!)

… EXCEPT MAYBE MAKING A SIX-FIGURE SALARY WHILE DOING IT.

Whether you're new to running a boudoir photography business and you want to
be sure you’re building your business in a strategic and sustainable way …

… or you've had your business for a while, but no matter how good you feel about your work, you're having trouble moving the needle on your financial goals.

Either way, you're committed to building a business that not only
helps women to see their true beauty & feel confident in themselves …
but also pays you well (like, really well) at the same time.

Tracy Lynn Coaching Home Page
bsm-suite

What if you could cover the price of your total business transformation in just two studio sessions?

WOULD THIS BE WORTH IT?

24 BI-MONTHLY COACHING CALLS
- $11,997
VALUE

with Tracy & your peers covering foundational elements of running a six-figure boudoir photography business.

8 TOPICAL BREAKOUT SESSIONS
- $4,997
VALUE

with step-by-step guides, templates, and checklists to transform your business on a flexible, one-thing-at-a-time schedule. 

A PRIVATE COMMUNITY
- $997 VALUE

of boudoir photographers working to create more streamlined & profitable businesses with accountability, encouragement, and brainstorming built right in.

ONE 60-MINUTE 1:1 PRIVATE COACHING SESSION
- $497 VALUE

with Tracy for her undivided attention on your business.

AND BONUSES, LIKE:

  • The Live Sales Session - Value $497
  • The TLC Full-Time Formula - Value $497
  • The TLC Photography Pricing Template, Calculator & Training - Value $1,497
  • The TLC Guide to Build your Posing Sequence and Cut your Shooting Time in HALF - Value $997
  • The BPM Exclusive Plug-and-Play Freebie Canva Template - Value $747
  • The TLC High Converting Website Walkthrough - Value $997
  • The TLC Trello workflow template - Value $247
  • The TLC Master List for Outsourcing for Photographers - Value $247

A TOTAL VALUE OF MORE THAN $25,000 …

but you won’t pay anywhere near that.

ready

The Boudoir Photographers Mastermind opens 2x per year—don’t miss out on growing your business now!

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