Small business marketing has been on my mind lately.
Okay, let’s be honest, it’s always on my mind.
Anyway, about a week ago, we were driving out to Arizona for Tome’s next job. From our house, it’s a 23 hour drive, so I had quite a bit of time to myself. I like to listen to podcasts while I’m driving and turned on The Gauge, which is a rodeo and western lifestyle podcast. So good by the way if you are at all interested in that lifestyle.
On several episodes, they were talking about how rodeo has changed throughout the years and how rodeo could improve their marketing in order to grow the sport.
And that got me thinking about how we, as small business owners, can get marketing ideas from other industries, even if they are very different from the industry we are in.
Tips for Small Business Marketing
And because I am the person that I am, I broke these into three tips for your small business marketing.
1. Be open minded and ready for change.
Marketing changes every day, especially small business marketing. As business owners, we have to be able to adapt and go with the flow as the types of marketing grow and evolve.
Maybe Facebook was your form of marketing when you started your business, but is Instagram better now? Then make that change to improve your reach.
2.Create content that converts.
Be sure that the content you are creating will convert your audience into clients. Don’t waste your time creating content just for the sake of creating content. This is not a productive use of your time.
Get to know your audience at the deepest level so you know what they truly NEED from you in order to convert to a paying client.
3.Don’t waste your time trying to “go viral.”
Yes it’s awesome that someone has 100K followers, but are these followers potential clients?
Let’s say you are a makeup artist and you have an Instagram account with 10K followers but 85% of those are males. That’s probably not your ideal client, right? All the content you are creating is seen by someone who is likely not going to turn into a sale or booking.
If this is the case, you are definitely not posting the right content for your ideal client. (Find out more information about this in my free masterclass here).
You can get ideas from anywhere like podcasts, blogs, Pinterest, or Instagram. At the same time though, it’s important to be sure that the idea fits the overall goals you have for your life and business.
Don’t get stuck in the “I want to go viral” mindset if it’s not going to REALLY help you hit your goals.
The only important numbers are the numbers in your bank account!
Tracy Lynn is a boudoir photogapher for brides-to-be in the St. Louis area, and a mentor + coach for photographers looking to level up their businesses with better systems and processes.