How to Hit 6 Figures as a Boudoir Photographer: 5 Tips to Help You Increase Your Revenue
I want to start with the disclaimer that making 6 figures each year isn’t the be all end all of your boudoir photography business. There are plenty of other ways you can measure and define success, even if that’s $50K in profit or working further towards your goal of quitting your 9-5.
However, 6 figures is a huge milestone, and I want to help you get there!
So in this post, we’re going to be taking a look at how to hit 6 figures as a boudoir photographer. No matter where you’re at in your biz, these five tips can help you go even further!
6 Figure Tip #1: Know Your Why
Of course, you can’t grow a profitable boudoir photography business if you don’t first have the foundation laid. But first, you need to get clear on why you want to bring in more money.
Do you want to pay yourself $100K? Do you want to make that in profit? Or in revenue? There’s no right or wrong answer, but knowing the answer to this will help you carve out a clear path to actually get there.
And can help you determine what you need to do to work the hours you want to work, the number of clients you want to work with, etc.
6 Figure Tip #2: Know Your Numbers
So now that you know the why, let’s talk about how to figure out the how.
You have a goal — what steps do you need to take to get there? It all starts with knowing how much you need to make from your sessions to hit that monetary number.
Remember, revenue is the total number you’re bringing in, not just the money you’re paying yourself. To know that number though, you do need to have an idea of what you want to pay yourself.
Let’s say you want to bring in $30K per month so you can pay yourself $2,000 per month and have the rest to spend on expenses and account for profit. Multiply $30,000 by 3.33 (because photographers pay themselves ⅓ of their total revenue on average). This gives you a revenue goal of $99,900.
From there, you can determine your sales average goal, or what you to need make at each session to hit this number.
Then, divide your revenue goal by how many clients you can see per year. For example, if you can photograph 60 clients per year, divide $99,900 by 60. That gives you a $1,665 sales average goal.
CREATING A PRICING LIST TO MATCH
With those numbers, you can formulate how much you need to charge per session, based on the type of session (full package, base package, etc.). This list is what I call a pricing list, and it can really help you stay organized and on track to meet your goals!
There’s a lot that goes into this though, so if you want to learn more, I recommend checking out episode 57 of the Sustainable Freedom With Boudoir Photography Podcast!
6 Figure Tip #3: Know Your Ideal Client
The third step in your 6-figure plan as a boudoir photographer is to know your ideal client.
I talk about finding your ideal client a lot, but that’s because it really is that important!
If you know who they are, what they like to do, and their wants and needs, it’s much easier to build a marketing strategy that attracts them. But if you don’t take the time to get to know them, then you’re always just gonna be taking a shot in the dark, ya know?
So take the time to get to know who this person might be. Your sales will thank you for it!
Not sure where to start? A good rule of thumb is to think about why your client might want to work with you. Why do they want these boudoir photos? Are they a bride-to-be? Recently divorced? Have an anniversary coming up? Single and want to do something nice for themselves?
The answer to this can really help you gauge everything else when working out who your ideal client is!
6 Figure Tip #4: Know How to Get Your Website to Turn Leads into Clients
If you feel like your bookings may be on the lower end, it could be because your website isn’t converting like it should.
Obviously, an online portfolio is super important for boudoir photographers to have! And a website is the best place to host it.
But a website is about so much more than just throwing up your best pictures and calling it a day. How does it anticipate a potential client’s needs? How does it show them you’re the answer? Is it easy to book a session or learn more about one?
A high-converting website is built to take a lead and turn them into a client quickly, so don’t forget about it!
6 Figure Tip #5: Know How to Drive Traffic to Your Website
So you have the goal, you have the ideal client, and you have a website to show off your services. Now, you need to get traffic to that website and get people to book!
There are several ways you can do that, but I recommend using things like:
- Email marketing
- Social media
- Events (e.g. bridal fairs)
Some are good for bringing in traffic in the long run, and some in the short term. But either way, I personally think these are the BEST methods for doing it.
Because a website is just another page online if you aren’t actively trying to get people onto it. And all these other marketing tactics are to help drive people to it and book a session with you.
And what works best for doing that in your business depends on just that — your business! But if you’re overwhelmed and not sure what to start with, just pick one. Baby steps are still steps in the right direction!
Make Hitting 6-Figures Even Easier
If you’ve got 6 figures in your line of sight for 2024, then I highly recommend checking out 6-Figures Simplified!
This 6-month group coaching program will help you get out of your ruts, sticking points, and holdups — and find your way to the photography business of your dreams. You’ll learn how to uncover your path to sustainable success, while working less and finding more fulfillment in a balanced life.
And I’ll be there to guide you every step of the way, with all the tools and resources you need to get there!
Interested in joining? Learn more or go ahead and join 6FS here!