AS A BUSINESS OWNER, I GET IT:
Time is money—and you're sick and tired
of running low on both.

AS A BUSINESS OWNER, I GET IT:
Time is money—and you're sick and tired of running low on both.
IF YOU’RE LIKE ME—AND I THINK YOU PROBABLY ARE …
You went into business to get away from the constant grind.
In 2014, as an overworked—and underpaid—dental hygienist, I didn’t see my life or my career shaping up the way I wanted it to. So I decided to chart my own course.


I dreamt of a job that helped me balance an exciting and fulfilling career alongside what mattered most.
I wanted time to travel, focus on my relationships, and the freedom to build a life beyond my work. So I left the dental world, to become a photographer—and actually do something I enjoyed. I opened Boudoir by Tracy Lynn and just five years later, I’d built a $1.2 million dollar boudoir photography studio in Saint Louis working just 30 hours a month.
Now, as a photography coach, I get to help other photographers create businesses that don't require crazy hours so they have more time with their families.
My mission is to show photographers you don't have to spend your life wrapped up in your business—you can make more than enough money, take time away from your work, and pursue your other passions all while your business runs on autopilot.
A behind-the-scenes look
at my business

TRACY HELPED ME FIND MY FOCUS—SHE'S NOT THE 'JUST-DO-WHAT-I-DID' COACH, BECAUSE SHE KNOWS IT'S NOT ONE SIZE FITS ALL.
I’d already tried that—doing what everyone else was doing didn’t get me the results I wanted. Before I worked with Tracy, I felt like I was sitting in a river with about 50 million different ways I could go and not sure which way to choose. Tracy helped me create a plan that works for me.
- Marissa | Marissa Ruth Studios
HERE’S THE THING:
There’s no one recipe for success — you’ve gotta find what’s right for you.
If we work together, you’ll find I ask lots of questions, and I don’t shy away from the hard conversations.
I’m your hype girl, your accountability buddy, and your place to turn when you’re not sure what to do.
TLC CORE VALUES

Build sustainable freedom. Everything we do is with focus on long-term success.

Stay in your lane. It doesn’t matter what everyone else is doing, we’re all on our own journey.

Serve with kindness. Even when we have to be tough with clients, it can still be presented with gentleness

We work to live, not live to work. Take the trip. Be the Room Mom. Do what you want with your life.

Let’s figure it out. If I don’t know the answer, I will find the answer.

Fun facts about me:
- I have a barrel horse and when I’m not working, you can find me in the barn or at a race.
- I have 3 toy Australian Shepherds, who usually come to the studio with me.
- A strawberry margarita is my go-to drink, but I love sangria wine, too.
- I love taco Tuesday—or any day—carne asada tacos give me heart eyes.

TRACY HELPED ME FIND MY CONFIDENCE IN MY ABILITY TO DETERMINE WHAT IS AND ISN’T A GOOD BUSINESS DECISION FOR ME. SOMETIMES WE REALLY NEED THAT SOUNDING BOARD AND REASSURANCE—THAT IS SOMETHING INTANGIBLE THAT HAS BEEN SO CRUCIAL FOR ME.
For somebody who’s always had a boss, it's really hard to make the decisions when you're used to constantly getting direction from someone else.
- Tanya | T Marie Creative
TLC Courses
START WITH ONE (OR ALL!) OF MY SELF-PACED ONLINE COURSES
TO HELP YOU SET YOUR BUSINESS UP FOR SUCCESS.
Give your business—and yourself—a little TLC to get on your way.
Coaching with Tracy
BUILDING A BUSINESS ISN’T ABOUT LUCK—
YOU NEED A STRATEGY AND ACCOUNTABILITY.
Together we can build a solid foundation that prioritizes sustainability and implement a marketing strategy that converts on autopilot—so you can focus on what matters most.
30+
ONE-ON-ONE COACHING CLIENTS
$2,500+
AVERAGE SALES INCREASE FOR MOST CLIENTS
$5,000+
REGULAR HIGH-VALUE SALES FOR CLIENTS
800+
BOUDOIR CLIENTS PHOTOGRAPHED BY ME!
