When I used to host Black Friday Sales or sales in general in my boudoir business, I used a strategy that is the exact opposite of what you want to do for any type of sale. I like to call it The Panic and Promote Strategy.
Here’s how it would go. First, I checked my schedule for the month and realized I didn’t have enough sessions scheduled. Then I thought to myself, “oh shoot, I need to book some sessions.” In the back of my head I was panicked. “I’m not going to be able to pay my studio rent. My business will for sure go under and I will be back to my day job.”
So, I’d send out a mass email, post on socials, blog about it and create a last minute sale, “good for only this weekend!” Hence, The Panic and Promote Strategy.
What this strategy does is make you look incredibly desperate. Your audience thinks, “Wow, this business is desperate. She can’t even book her calendar out. She must not be very good at what she’s offering.”
Please don’t fall victim to this way of doing business. Panic and Promote sales will never grow your business.
But well thought out sales with a good marketing strategy can be extremely profitable. Let’s talk about how today.
What are Black Friday Sales?
According to Wikipedia, Black Friday is an informal name given to the Friday after Thanksgiving. Historically, it’s a major shopping day for businesses because it’s the first day of Christmas shopping season. We all know most stores offer highly promoted “specials” and discounts and they open crazy early, even Thanksgiving evening in some cases.
Although it’s typically a product based sale, we, as serviced based entrepreneurs can also take advantage of this type of sale.
How do Black Friday Sales apply to service based businesses?
In my boudoir business, I’ve been running a Black Friday Sale and Semi-Annual for 4 years now. At first, I was using the Panic and Promote Strategy, but over time, it’s evolved into a sale that I use to fill my calendar during slow season. I open it up to a limited number of sessions in limited months of the year, and because of the anticipation I’ve managed to build in regards to my sales, they typically sell out within 24 hours of opening the doors to the sale.
In your business, when is your slow season? Is there a specific time of the year you know you’ll have openings in your calendar and could possibly benefit from a Black Friday Sale?
Automate your sale.
Although you are a business and Black Friday could be so incredibly profitable for you, also remember Thanksgiving weekend is for spending time with family and friends rather than working your life away.
Instead of planning to sit behind the computer and stare at your calendar for 4 days while the sale is open, automate the entire sale, from marketing to purchasing to booking confirmations. That way when the sale opens, you won’t have to do a thing. You can just let those sales notifications come in while you’re shopping, napping, or even watching football.
Run your own Black Friday Sales the easy way.
Like I mentioned, I’ve been running Black Friday Sales and my Semi-Annual Sale successfully for 4 years. I’ve created email and social media copy that converts, and I’ve built a system that automates every step of the sales process so you won’t need to be constantly available to potential clients.
In 90 Day Dream Biz, I’ve laid it all out for YOU. There’s still more than enough time to plan your Black Friday Sales. Join 90 Day Dream Biz now and get started. 🙂