How to Become Booked Out as a Boudoir Photographer
Are you a boudoir photographer in the early stages of your business and frustrated that you’re not getting enough clients? I get it. We all start there!
But now that I’ve been in the game a while, I’ve definitely learned a thing or two. I went from zero to fully booked as a boudoir photographer through a few strategies I’m dishing with you here.
Ready to learn exactly how to get fully booked out as a beginner? I got you!
Build a Website That’s Easy to Navigate
Having a good website comes WAY before building your Instagram and Facebook profiles. You need somewhere to send your leads and potential clients. Plus, having that will make you look legit.
If a business only has a Facebook page, I’m probably gonna move right on to the next option, ya know?
I tell all my new boudoir photographer business clients that their website ALWAYS needs to have 5 pages:
- A home page: Give them a good overview of your business with some good SEO (search engine optimization) keywords throughout.
- An about page: Focus more on your client than on YOU. They don’t care if you’ve been in a magazine — they want to know if you’ll be able to deliver them a great experience and great photos to match.
- An investment page: This is where you give them all the juicy details about your session, including price.
- A gallery page: If you want to sell albums, you need to show albums. And it’s not just about adding your favorite photos — it’s about adding the ones you know your ideal client will relate to most.
- A contact page: Make it easy for them to contact you!
Drive Traffic to Your Website
Once you have a great website ready, you need to optimize it with SEO — that’s how you get traffic and generate organic leads.
And the BEST leads come from Google. These leads usually have their credit card out and are ready to become clients — like yesterday. They’re searching for what you offer, so take advantage of the opportunity to get in front of them.
Did you know 75% of searchers will never scroll past the first page on a Google search? That’s another reason SEO is so important. You can’t afford to rank on the second, third, or fourth page. Especially not if you need to have 1,000 or more visitors on your website each month to hit your goals.
And while you’re optimizing your keywords for Google, make sure you also set up your Google Business Profile (Google My Business Account). It’s how people find on things like Google Maps and how you can start getting reviews visible to the public.
Show Up and Engage on Instagram
I know, I know, I just said that you don’t need to worry about Instagram. But this happens after your website.
Facebook can be useful too, but personally, I think Instagram is better for photographers, especially newer boudoir photographers, because it’s highly visual.
And every day, you need to post on Instagram! Yes, every day. And spend time, about an hour engaging every single (business) day. This is a great way to find ideal clients and build connections with your audience.
But remember, this isn’t about cold pitching. You’re literally just engaging with them and getting to know your ideal clients. Let them ask YOU about a session! Because once they have trust, they will.
Attend Bridal Fairs
Attending bridal fairs as a wedding vendor has been massively helpful in generating leads.
They’re so great, in fact, that at my VERY first show, I booked SEVENTEEN sessions! And the best part-these shows also help you grow your email list–and they are super qualified leads, meaning they’re pretty poised to book a session with you.
Have a Blogging and Email Strategy
The reason I love — and firmly believe — a blogging strategy is important is because of SEO.
Blogs I wrote years ago are bringing in tons of traffic to this day.
And on top of that, it’s just one of the strategies I use to make sure that I don’t have to repeat myself when I’m helping clients prep. Instead, I just send them over the blog links, and they come to the studio fully prepared.
With emails, it’s much easier to keep up with and nurture your leads (like the ones from the bridal fair, for example). Use your email list to nurture your leads and stay top of mind. This will help you be the first person they think of when they want to book a boudoir session!
Get Booked Out as a Boudoir Photographer in 2023
If you’re a new boudoir photographer, these tips are a great way to get started on your path to getting completely booked out. But if you want even more help doing that, then come join me inside Forever Booked Out!
This high-level program is packed full of step-by-step guidance to market your business with long-term growth in mind while still making money now! And it’s designed to help you market your photography business in a way that’s sustainable.
Consider it your new secret weapon when it comes to booking dream clients–months in advance.
Want in? Follow me to Forever Booked Out here!