6 Boudoir Photography Trends You Need to Know About in 2024
During my ten years in the photography industry, I’ve seen a LOT of trends come and go!
Some I already miss — like high waisted skinny jeans (thanks a lot Gen Z).
And some I couldn’t say goodbye to fast enough — like the super vignetted photos of the 90’s.
But what about right now? And what should you have on your radar this year? Let’s take a look at a few of the hottest boudoir photography trends for 2024…and whether or not they’re worth capturing!
Trend #1: Bridal Boudoir Photography
First up — bridal boudoir photography.
Honestly, this one isn’t new. It’s a trend that’s been around for a while (which should tell you it’s worth pursuing!). And in all honesty, I think it will continue to stick around for a good while. So if it’s something you want to niche down on, I’d say jump on the bandwagon now!
This is actually a trend that I have built my business around. With brides, people are coming to a session with a purpose. They need a gift for their groom — and what better gift than some super sexy photos and an album to hold them?
But don’t just assume it’s all white lace and satin! As the times change, the way they want their bridal boudoir photos will too.
Here’s a look at how you can photograph a timeless, but updated, look:
Trend #2: Couple’s Boudoir Photography
The second trend I think you need to know about is couple’s boudoir photography.
And I’m gonna be honest…this trend is not something I’m comfortable photographing. I just prefer to work one-on-one with my clients. But the images I’ve seen of couples boudoir, I LOVE.
I specifically love the more cozy lifestyle boudoir photos. I just think that it can, much like regular couple’s sessions, capture their love so beautifully!
It’s one thing I WISH I were more confident doing, but I’m just not a photographer who can handle lighting more than one client at a time. It’s just not my forte! But it may be yours, and if you think it may be, why not try it out?
Trend #3: Body Positivity-Focused Boudoir Photography
Next up, we have more body positivity-focused boudoir photography.
Like bridal boudoir, boudoir for confidence and body positivity has been around for a while.
I even promote that WITH my bridal boudoir sessions.
Why? Because I’ve had clients email me after their session telling me how much more confident they felt ON their wedding day after having a boudoir session. Boudoir really does promote body positivity!
In your marketing, you could promote it as:
- A way to feel beautiful on your wedding day
- A way to feel more confident after having kids
- Or after a divorce
- Or to older women who need a little boost in their confidence
This is where knowing your ideal client is important! Because when you know what stage they’re at in life, and why they might want boudoir photophotos, you can market your business more effectively!
But if you’re not sure who that is yet, check out episode 80 of the Sustainable Freedom With Boudoir Photography Podcast. I’ve got some more tips and tricks about finding your ideal client there!
Trend #4: Warm, Dark, and Moody Lighting
Next…I think you need to know what type of lighting is in style.
Lighting is one of those things that stay the same, but also changes. I know that probably doesn’t make a lot of sense, so just bear with me…
There are several types of lighting — dark and moody, light and airy, etc. — and all can be used to create BEAUTIFUL boudoir photos. If you know how to work with lighting, you can absolutely make any lighting style work. The basic principles of lighting don’t really change.
However, which one is the most popular change based on the trend. And warmer, dark and moody photos are particularly trendy right now.
And while you can make your photos fit or work with that trend, I honestly think it’s better to just lear how to light your images so they stay timeless. That way, when dark and moody is no longer a trend, you won’t have to learn how to shoot again — or create a whole new portfolio.
Trend #5: Nude Photos
Next, let’s talk about nude photos. I DEFINITELY think you should avoid these.
You may disagree with me, but I think that it can sometimes take away from the beauty that is boudoir photography. This might just be a personal opinion, and let’s be honest, it is. I just prefer boudoir photography that’s more timeless.
Plus, it’s a LOT harder to post those images online or in your portfolio without getting flagged or banned. Just something to think about!
Trend #6: Overediting Photos
And finally, let’s talk about overediting.
Most people are booking a boudoir photography session to build confidence. And I know that if I saw a photo of me that was overly touched, or just not posed well to begin with, it wouldn’t make me feel very good.
It’s on the photographer to create a great experience and GREAT deliverables that clients feel confident about. That’s the whole point of boudoir photography to begin with! And over touching can diminish that confidence and the quality of those photos.
That’s not to say you can’t ever retouch your photos, it just means that you need to have an eye for what’s going to flatter and ENHANCE your client’s beauty instead of overpowering it.
Get the Basics Down, Then Work With the Trends!
Trends come and go, and like I said, some are good, and others are not so good. But one thing that will always serve your boudoir photography business no matter what’s in style? Knowing the basics!
If you’re a new boudoir photographer, or you want to brush up on your technique, be sure to check out the TLC Boudoir Photographer’s Playbook!
This is one of my best-selling resources, and it’ll guide you in creating an unbelievable and luxurious experience for your clients! You’ll see what goes into each session, from start to finish — we’re talking poses, session consults, and landing those IPS sales — to make your clients feel more comfortable and confident.
You’ll even get a few tips and tricks for pricing, session consults, and sales sessions!