You’ve poured your heart & soul into creating your photography business—it’s time to price it the right way
YOUR CLIENTS KNOW THE VALUE OF YOUR WORK
You’ve poured your heart & soul into creating your photography business—it’s time to price it the right way
IF YOU’RE CHARGING TOO LITTLE (OR TOO MUCH) WITHOUT ANY REAL STRATEGY IN PLACE, YOU’RE RISKING YOUR ABILITY TO ESTABLISH FINANCIAL FREEDOM.
Pricing is one of the biggest determining factors in whether you’ll make it as a photographer.
Why? Because it affects your business’ bottom line.
(Sure, “math is hard” and all—but the numbers don’t lie.)
If you don’t know the “why” behind your prices—like how many sessions you need to book to meet your salary and pay your rent & incidental expenses—odds are, you’re not pricing your services with intention.
PRICING WITH INTENTION LOOKS LIKE:
Determining exactly how much you want to work and how much money you want to take home (because, ahem, you deserve an actual paycheck) and using those goals to inform your prices.
Breaking your financial goals down into achievable trackable metrics—and creating a strategic game plan to achieve them.
Committing to a long-term growth plan that starts with consistent habits around your time, budget, & pricing.
Introducing the
Photography Pricing Course:
A SELF-PACED COURSE TO PRICING YOUR SERVICES FOR PROFIT, SUSTAINABILITY & CONSISTENT BOOKINGS
The TLC Photography
Pricing Course
MODULE 1:
LAYING THE FOUNDATION
You want to be in control and feel confident about what you’re charging your clients—all of that comes from within. In Module 1, we’ll dive deep into your mindset and breakthrough your limiting beliefs.
- Three Money Mindset Core Values to commit to in your business, helping you overcome mental blocks around your pricing, income, & value.
- I’ll walk you through the Daily Magic Routine that transformed my productivity as a business owner without overwhelming myself.
- Plus, we’ll learn tactics to overcome perfectionism as a photographer and embrace the idea that fast, messy action moves the needle forward more than chasing your version of perfection.
MODULE 2:
THE LEGAL STUFF
Make sure you’re protecting your business with the right legal information and contracts.
- You don't want to run into any trouble down the line, so it's better to get the legal stuff set up ASAP—I’ll walk you through the legal steps to legitimize (legally speaking, of course!) AND protect it.
- Plus, grab some of my go-to contract templates for a few different situations you might find yourself in as a professional photographer.
MODULE 3:
PRICING FOR PROFIT
I’ll show you how to use my signature formulas and calculators—the same pricing strategies I use in my own business, and teach to my 1:1 clients. You’ll walk away from this module knowing exactly what you need to charge in order to hit your financial goals.
- Get my signature Full-Time Formula I used to quit my 9-5 job and ultimately launch a 7-figure business. It is 100% rooted in real-life numbers and goals, and it will make creating a plan for your goals SO much easier. (Options for single-niche & multi-niche photographers included!)
- Learn to calculate your session fees based on factors like your studio rent, utilities, and hair and makeup—plus get my customizable Price Sheet template to present your packages & pricing in a beautiful, easy-to-understand format.
MODULE 4:
SET YOUR PRICE LIST
Use my templates to set your price list and start charging what you’re truly worth.
- Using your price list, learn how to plan your budget in the LONG TERM to run a profitable photography business.
- Use my signature TLC Budget Blueprint to track your budget and make sure you are staying WITHIN your planned budget each month and make adjustments if needed.
- Plus, use the TLC Sales Average Spreadsheet to determine if you're hitting your goals or need to raise your package prices to do so.
MODULE 5:
ACCOUNTING DOESN’T HAVE TO BE SCARY
Learn to create a business budget that works for your goals and stay on top of your finances without getting overwhelmed or confused.
- Choose the accounting software that’s right for you—I’ll walk you through a few of my favorites, and discuss the pros and cons of each.
- Take steps toward financial freedom by learning to reconcile your accounts, run profit & loss statements, and learn to explode your profit margins by fine-tuning your budget & increasing your pricing as needed, with confidence from your new finance tools.
MODULE 6:
BONUS MODULE
Get access to epic bonus trainings you won’t find anywhere else, including:
- Creating a workflow in Asana
- Planning for early retirement
- Setting new goals when you achieved your old ones
- Your next steps as a photographer
Get immediate access to:
- 6 value-packed modules and 20+ video trainings - Value $2,997
- Four of my signature formulas, calculators, and spreadsheets you won’t find anywhere else, including the TLC Full Time Formula, The TLC Budget Blueprint, The TLC Sales Average Spreadsheet, and The TLC Photography Pricing Calculator - Value $1,497
- 10+ application-based worksheets & resources to help you put what you’ve learned to use - Value $497
A $5,000 VALUE — ALL FOR JUST $397!
Don’t take my word for it...
hear it from my clients!
Frequently Asked Questions
If you’re a new photography business owner (less than 1 year into your business journey) and you want the freedom to work only when you want to while making as much money as you want to—this is for you.
I know it sounds impossible, but once you know how to price your services with purpose, your financial goals start to seem a whole lot more achievable.