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037. I’m Not Your Typical Photography Business Coach

038. I’m not your typical photography business coach | Tracy Lynn Coaching | TLC Education | See more at

One thing that has come to my attention lately is I don’t talk about how different I am as a photography business coach. 

I blame this on my midwestern upbringing, but I will flip the script and talk about why I’m so different in today’s episode.

It doesn’t matter if you’re working with me 1:1, in a group setting, strategy intensive, or just one of my programs; you will find I have a structured coaching style. 

I have a unique style that is current from most; that’s why I don’t teach Facebook ads, Facebook groups, or model calls. 

Why am I different as a photography business coach?

As a photography business coach, I have a specific way I coach my photographers.

First, we start with setting up a solid business foundation with pricing, budgeting, and planning for the year, so you’re profitable.

Once we have a solid business foundation, our next step is to streamline and automate as much as possible. You don’t want to leave until you’re booked out to take care of this. I always recommend setting this up ASAP, so your business continues to run smoothly.

The third step is creating a marketing strategy that brings clients in right now and for the long term. We focus on long-term organic marketing strategies instead of relying on Facebook ads. 

What do you want your life to look like?

It’s essential to think about what you want your business to look like. Do you want to hustle all the time, or do you want sustainable freedom?

You can be a one-woman show and work less than 30 hours, except maybe a retoucher. This is possible–I’m proof–with the correct strategies in place. 

In today’s episode, I chat about the key factors that make me different as a photography business coach, why they are essential,  and how my clients see epic results with these strategies. 

Blogs, Blogs, and more Blogs….

I can’t stress enough how important blogging is. Blogging is a huge asset in your long-term business strategies. And I don’t say this lightly. 

My website has, on average, 2500 views because of the strategic way I blog.

My blogs educate my leads and answer most of their questions, which is a massive step in automating your business and avoiding a lot of hand-holding. 

If you’ve ever wondered why my website has so many views or how I quickly booked clients that were already prepared even before booking, blogging is one of the main reasons!

Research a potential photography business coach

Remember, when hiring a photography business coach, do your research.

We all want long-term success in our business. For this to happen, it’s crucial to make sure your coach’s beliefs match up with yours.

The biggest mistake you can make is investing in a coach who isn’t aligned with your vision. I’ve made this mistake and want to ensure it doesn’t happen to you.

Join the waitlist!

The course you didn’t know you needed–but you need is coming soon. Join the waitlist here. 🙂 It’s gonna be good!


Tracy Lynn is a boudoir photogapher for brides-to-be in the St. Louis area, and a mentor + coach for photographers looking to level up their businesses with better systems and processes.

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