“Once she tried my marketing strategy and hired me as her business coach, her boudoir schedule was so booked out that she had to give up her nine-to-five.”
A common problem I hear from other boudoir photographs is, “How can I attain and maintain a booked-out boudoir schedule?”
In this episode, I cover how your marketing strategy can be more efficient. We also cover how you can guarantee you have a booked-out boudoir schedule. This specific marketing strategy will put your business in front of clients actively looking to book a session.
Gimmick-less strategy to a booked-out boudoir schedule
I have spent years perfecting a marketing strategy that not only works but also keeps my boudoir schedule booked out for months in advance–and has helped me reach seven figures.
One thing a lot of my photography clients tell me is that my strategy is not gimmicky.
A good organic marketing strategy requires less effort than running Facebook ads and other strategies–such as Facebook groups or model calls.
Not your typical funnel
A vehicle goes in to get its oil changed, and the tech uses a funnel to pour the new oil in, right? With no funnel, there’s no oil put back in your car. And with no oil in your vehicle, it can’t run.
This is the same with your photography business; it can only run if you’re funneling leads to your high-converting website. This is what keeps you from working ridiculous hours and burning out super quickly as a photographer.
To have a booked-out boudoir schedule, you need a marketing funnel driving all your leads to your high-converting website. So, what are the marketing funnel’s parts?
I cover all the parts of an organic marketing funnel and how it will help you have a booked-out boudoir schedule.
The traffic drivers
Within our marketing funnel, a few specific traffic drivers need to be in place.
- Email marketing
- Social media
These four working parts drive traffic to your high-converting website, which takes those leads to clients leading to a booked-out boudoir schedule.
Listen to today’s episode to hear which strategy I feel is the best and to better understand and learn to use each strategy.
But–step one to a booked-out boudoir schedule will always be your high-converting website.
You have to make sure that your website is extremely high-converting.
It creates a funnel so that all you have to do in your marketing strategy once your website is built is drive traffic to your website. That website is going to do the work for you.
Want to see this laid out nicely on a PDF?
You’re in luck. Click this link to download the One Page Marketing Strategy to Book Photography Clients(Without Using Facebook Ads).
Tracy Lynn is a boudoir photogapher for brides-to-be in the St. Louis area, and a mentor + coach for photographers looking to level up their businesses with better systems and processes.