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043. Five Steps To Take To Increase Your Boudoir Photography Pricing

043. Five Steps To Take To Increase Your Boudoir Photography Pricing | Tracy Lynn Coaching | TLC Education | See more at

With boudoir photography pricing, it’s more than just coming up with a price and saying, “hey, let’s try this.”

In today’s episode, I focus on these five steps you need to take to increase your boudoir photography pricing: 

  1. Full-time formula
  2. Creating your boudoir photography price list
  3. Confidence in pricing
  4. Setting boundaries
  5. Website wording

Today, we’re gonna talk about the two main ways to price, why pricing is so relevant to boudoir photographers, and the impact pricing has on your business.

You can’t just pull numbers out of thin air with your boudoir photography pricing.

There’s a strategy you have to implement if you truly want to be successful.

As a photographer, you’ve invested so much into your business, and you deserve to be paid for it. Without a boudoir photography pricing strategy in place, you will quickly learn that it’s near impossible to make a living wage.

I want you to know you can create a boudoir photography pricing strategy for YOU–making sure you are being paid for your time, money, knowledge, and expertise.

Pricing your products

The two main ways that boudoir photographers price their products are:

  1. All digitals–AKA  Shoot & burn. 
  2. IPS–AKA in-person sales

To some, this may be confusing, or you may not have even heard of IPS.  In today’s episode, I break down each of these and how they can affect your boudoir photography pricing and business. 

The TLC Full-Time Formula

I also cover what the Full-Time Formula is, how it helps you understand your sales average goal, and exactly how you can implement it into your photography business. 

This exact formula is what I created for my photography clients to use, and it’s now available in my TLC shop.

Once you have your sales average goal, you can start creating your boudoir photography pricing list. 

Keep in mind you want your pricing list to lead directly to your sales average goal.

Confidence in your pricing

It’s great when you have a good price list built on all the sales psychology in the world. It doesn’t matter, though, if you aren’t confident in your current pricing.

What I want you to do after you’ve built your boudoir photography pricing guide is memorize it. That’s how you will feel confident in what you’re offering.

Practice with your husband, your friends, or your siblings. Go into your first ordering session feeling like it’s your hundredth. Be so confident that THEY feel confident in what you’re selling.

Be so confident that your client feels confident in what you’re selling. 

Setting Boundaries

These are your prices for a reason–they are based on facts.

You know what they need to be because you calculated your sales average goal and created your specific boudoir photography price list. 

You do not need to justify your pricing to anyone, and you should never let anyone make you feel like you should have to justify them

Updating Your Website

After analyzing the types of boudoir photography pricing, you may decide to transition your selling style towards IPS. 

When you make this transition, you have to commit!

When making this transition in your business, you need to transition your website to fall in line with your IPS approach.

In today’s episode, I cover what changes you will need to make and share an example with you of this transition. 

Boudoir photography pricing doesn’t have to be that hard.

Instead of making boudoir photography pricing harder than it needs to be, I really want you to just look at this as a formula. 

Here’s what you need to do:

  1. Take your results from the Full-Time formula–your sales average goal.
  2. Use the sales average goal as your middle album’s price.
  3. Have two lower-priced albums and two high-priced albums

These are the very basic steps. There’s definitely a lot more to it, but this is a great place to start.

I want you to have a successful boudoir business.

Here’s the thing–I know you want to create a successful boudoir business. I get that… and I want to help you to do this as well.

Increasing your pricing is so important to make that happen. If you use the steps I’ve covered in this episode, you will be on your way to creating a sustainable business AND life!

Need more help–for free? 

Download my free guide: The Five Targets To Spot-Check In Your Boudoir Business This Year!

This free PDF will help you spot-check your boudoir business to see if you are on the right track or if maybe you need a little help.


Tracy Lynn is a boudoir photogapher for brides-to-be in the St. Louis area, and a mentor + coach for photographers looking to level up their businesses with better systems and processes.

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