Over the years, I’ve done several website audits for my clients. While I enjoy it, I’ve noticed many photographers make the same mistakes on their boudoir photography website.
Unlike what happened to Kevin Costner in Field of Dreams, just because you build it–well, that doesn’t mean they’ll come. Unfortunately, there’s a lot more strategy to it than just building the website.
Let’s talk about the three most common reasons I’ve noticed that boudoir photographers’ websites aren’t converting leads into clients how they want them to.
#1–The path to take action isn’t crystal clear on your boudoir photography website.
Don’t make your clients search for what they need to know to book a session. Show them exactly what you want them to do.
Take them on a journey from thing to thing until you get them to take the action you want them to take.
If your website is built right, clients will book a session–without extra work from you. You don’t HAVE to talk clients into booking because your website does that for you.
What can you do with this information right now to help your boudoir photography website easily convert leads into clients?
First, I want you to sit down and decide on the one thing you want your clients to do when they land on your website.
Is it to:
- Book a session
- Book a consultation
- Sign up for your email list
- Fill out your contact form
If you know what you want your leads to do, then, all you have to do is make the path to this action crystal clear.
So–what do you want your leads to do? How can you make this journey crystal clear?
#2–Your website isn’t skim-friendly.
Everything in your business must be easy, including all aspects of your marketing strategy.
Most of my photography website audits start with me telling the photographer their website copy isn’t easy to read.
What I mean by this is that the website is way too wordy.
A few quick fixes for this, which I learned directly from Ashlyn Carter of Ashlyn Writes, are:
- Keep your paragraphs under 2 sentences.
- Each sentence should be no more than 13 words.
- Use headings and subheadings often.
- Bold, italics, and underline where it makes sense.
With this information, I want you to go take a look at your website right now and ask yourself these questions:
- Are my paragraphs too long?
- Is my sentence length too long?
- Am I using enough bold, italics, and underlining enough throughout each page?
- Do I use enough headings and subheadings to break up the page?
- Where can I improve the readability of my website?
And then, make those changes!
#3–Your boudoir photography website isn’t getting traffic.
You can have the best website in the world, but without traffic, it doesn’t really matter, does it? You need eyes on your site for conversions to happen.
In my programs, I teach that traffic drivers are things like:
- SEO for sure.
- Your email list can be a traffic driver
- Events like bridal fairs
- Business referrals
- Client referrals
- Networking events
- And of course social media.
You need to be everywhere your ideal client might be to finally get them to pay attention to you and intentionally find your boudoir photography website.
One place is not enough. One traffic driver to your website–like only social media–is not enough.
Here’s a stat for you to think about.
A good conversion rate for a general website is 2%. For photographers, I believe it’s closer to 1%–but there’s no accurate stat out there to tell me if that’s true.
Let’s say you want to book 10 clients per month with a 1% conversion rate. That means you need at least 1000 visitors to your website every month.
Number of clients you want to book / 1% = Number of website visitors you need
Have you set up your Google Analytics? ← Use that link to set it up.
You can use google analytics to track your traffic drivers. If you haven’t set it up, do it ASAP. There’s super important information on there that you can use to help your business grow!
The one thing I want you to remember is…
If you only get one thing out of this episode, remember to be super visible with your website. You can’t just put it out there and wait for people to click your link and book.
It won’t happen that way.
Building your website is just one step. After that, your job is to consistently drive traffic to your website.
Want help with your traffic drivers? Download this FREE PDF.
If you need help with traffic drivers that don’t rely on paid ads, model calls, or Facebook groups, check out my FREE downloadable PDF.
It’s called the 5 Tips to Book Photography Clients Without Using Facebook Ads. It will help you book clients consistently–in a sustainable way– so you can get back to the freedom you wanted when you created your business.