It’s easy to find more photography clients in your boudoir business when you have a photography marketing strategy that consistently drives traffic to your website–and your website easily turns leads into clients.
The most asked question I get as a photography educator is, “How do I find and book more clients?” They are always focusing on the short term.
If you’re frustrated and want to quit your photography business because you don’t feel like you’re booking clients and it should be easier to book out your schedule, I have news for you. You’re not likely to be an overnight success. That only happens for like 1% of photographers.
What can you do to find more photography clients?
The most important thing you can do is focus on long-term sustainability in your marketing strategy. You need to build a business that can support you for years!
Build a high-converting website.
A high-converting website is a website that takes your leads and turns them into a client quickly. To build this kind of site, you need to know exactly what your leads need to know to become a client.
Once your website is built, then your only job is to drive traffic to your website.
Websites have anywhere from a 1-5% conversion rate–which is how many leads come to the website and turn into clients. If you need to book ten clients a month, with a 1% conversion rate, you need 1000 leads to visit your website.
Listen to episode 54 to hear how Marcella booked out her schedule using Google in Fall 2022!
The five ways to drive traffic to your website.
1. Rank on Google and Google Business Profile.
SEO, or Search Engine Optimization, is how you rank on Google. With good SEO, you will rank high for the keywords your leads are searching for.
Your Google Business Profile is how you rank on local Google Maps. Listen to episode 53 to hear more about this topic.
2. Build a referral strategy.
Clients who come from referrals are great because they are prequalified. The referrals can come from past clients or from other business owners who you’ve built relationships with.
Listen to episode 4 to hear how I booked seven sessions while on vacation using this strategy.
3. Drive traffic to your website from social media.
When using social media in your marketing strategy, the most important thing to remember is to ensure you drive traffic to your website instead of your DMs. Let your website do the heavy lifting!
4. Attend In-Person Events.
Wedding shows are my favorite type of in-person event. In episode 9, I break down exactly how I booked 17 sessions from one bridal fair.
The other perk to these types of events is the big boost you get to your email list.
5. Use your email marketing software!
A vital tip to remember with email marketing is that you need to nurture more than you sell. I only sell about 15% of the year to my email list. The rest of the time, I am giving them all the information they need to know to have a great session–plus why they should even want to book a session.
Remember, to find more photography clients you need to build a high-converting website.
Make sure you understand that the first step of a complete marketing strategy is building your high-converting website. If your website isn’t converting, but you’re still sending all these leads to it, you’ll miss out on a lot of business.
This means you will keep spinning your wheels, trying to go full-time. And it might happen, but it will keep you hustling if you do make it.
Before you do anything else, focus on your website to ensure it’s a conversion machine.
Want to see the different strategies I focus on in my totally organic marketing strategy?
If so, download my FREE PDF–Five Tips To Booking Clients Without Facebook Ads.
This PDF will help you visualize the strategy to find more photography clients so you can stop relying on expensive strategies that keep you in that hustle-heavy lifestyle–worrying about booking more clients.
This will give you the time and financial freedom you wanted when you started your photography business.