Building your photography pricing can be frustrating, but a strategic pricing guide will do the work for you. You won’t leave every ordering session feeling like a used car salesman while hustling to make ends meet. In this episode, I’m sharing my 5 must-haves on your boudoir photography price list.
A boudoir photography price list should be strategic.
Set your boudoir photography price list up to guide clients toward purchasing the products you want them to buy, which will help you achieve your business and personal goals.
You need a minimum purchase.
To do this, we recommend having a minimum purchase on your price list. This helps clients understand that they will be spending money after the session and ensures that you make at least some profit.
Different album options are a must.
We also suggest having multiple album options on your price list, with prices based on the number of photos included. This will allow clients to choose the album that best fits their needs and budget.
Wall portraits show the value of your albums on your boudoir photography price list.
Additionally, offering wall portraits can make your albums seem like a better value. But don’t be surprised when most clients pass on a boudoir wall portrait.
Consider adding gift prints.
Gift prints are another important item to include on your price list, as they show the value of your albums and can be sold in collections to provide more value to clients.
Optional products will help show the value of your albums.
Finally, we recommend offering optional products such as digitals-only or image boxes to cater to clients with different preferences.
A strategic boudoir photography price list helps you achieve your goals.
Remember, design your price list to guide clients toward spending what you need them to spend. This will help you achieve your business and personal goals. It’s not misleading. It’s just good business.
As an artist and business owner, it can be challenging to separate emotions from business decisions, but it’s important to remember that you deserve to be paid what you need and want to make.
Of course, these are just ideas for your pricing guide, and you should do what’s best for you and your business.
Ready to create your boudoir photography price list?
If you’re struggling to create a high-converting pricing template, check out my TLC Canva pricing template. This template uses sales psychology to help you hit those $2K, $3K, $7K, and even $10K sales–plus, I’ve included an instructional video to show you exactly how to use it!