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102. Three Things Preventing Success With Your Boudoir Photography Business

102. Three Things Preventing Your Success With Your Boudoir Photography | See more at

Creating success with your boudoir photography business involves more than just capturing stunning images. It’s about cultivating the right mindset, setting up a strategic pricing structure, and effectively marketing your services to increase visibility. This blog post will dive into these three crucial aspects, providing actionable insights to help you thrive in the boudoir photography industry.

Cultivating a Successful Mindset

Overcoming Scarcity Mentality

A scarcity mentality can significantly hinder your success with your boudoir photography business. Worrying about securing your next client and feeling compelled to accept every inquiry can prevent you from positioning yourself as a premium luxury brand.

To shift from scarcity to abundance, evaluate your financial safety nets. If you’re struggling financially, consider part-time employment or freelancing in complementary fields. This additional income can reduce financial stress, allowing you to be more selective with your clients. Moreover, practice visualization techniques.

Imagine your schedule filled with ideal clients who value your work and pay your rates without hesitation. Regular visualization of success can help manifest it.

Valuing Your Worth

Many photographers struggle with charging what they are truly worth, often underestimating the value of their work and experience. Remember, you’re not just taking photos; you’re creating a bespoke experience and lasting memories.

To cultivate a stronger sense of worth, document positive client feedback and revisit these compliments during moments of doubt.

Implement incremental price increases as your skills and portfolio grow, gradually adjusting your client base and market positioning.

Engage in community discussions and workshops with other photographers to explore pricing strategies and client management, reinforcing the value of your work through peer validation and shared experiences.

Specializing vs. Generalizing

Diversifying your photography offerings might seem like a safe bet, but it often leads to a diluted brand and reduced expertise in any area. Specializing in boudoir photography allows you to refine your technique, develop a distinctive style, and become an authority in the niche.

Define what aspect of boudoir photography you are passionate about and tailor your brand around this niche. Whether it’s empowering women through body positivity or creating intimate couple portraits, ensure your marketing speaks directly to these clients.

Update your portfolio to reflect this specialization with images that tell a story aligned with your business vision. Create content that educates potential clients about the unique aspects of your specialty, positioning yourself as an expert and go-to photographer for these specific needs.

Setting Up Your Price List to Maximize Earnings

Understanding Your Costs

Understanding your expenses is crucial for setting prices that ensure profitability. This includes direct costs like equipment and studio rentals and indirect costs like editing time and overheads. Knowing your costs is the foundation of setting prices that cover these expenses and provide a healthy profit.

Regarding the cost of goods, such as albums, prints, and canvases, aim for a 3x markup, making your cost of goods 25% of what you charge clients. Additionally, account for all year-long expenses to determine the amount you need to make per session to cover your costs and ensure profitability.

Sales Psychology and Structuring Your Price List

Knowing your numbers is essential, but you can maximize your earnings by structuring your price list with sales psychology in mind. Create a pricing structure that guides clients toward your desired sales average.

For example, set your minimum purchase at $500 on top of the session fee, but ensure your lowest collection starts at a higher price point, such as $1999 for 20 images. This strategy encourages clients to spend more, as they will perceive greater value in the higher-priced collections.

During the session, build excitement by showing clients their images and expressing enthusiasm about the results. This creates a desire for more images and increases the likelihood of higher sales during the In-Person Sales (IPS) session.

Transitioning to In-Person Sales (IPS)

Transitioning to an IPS model can significantly enhance your revenue. IPS allows you to present your work in a way that highlights its value, guiding clients toward purchasing higher-priced products like high-quality prints, albums, and wall art.

IPS provides an opportunity to connect with clients, discuss the images, and create a desire for luxury products. This approach increases the perceived value of your work and enhances the overall client experience, making them more likely to invest in your offerings.

Increasing Your Visibility

First, you must understand who your ideal client is. This forms the basis of all your marketing efforts. Tailor your message to meet this client group’s specific needs, desires, concerns, and behaviors. All of your messaging needs to talk directly to this ideal client.

Then, it’s time to build a high-converting website that takes your leads on a journey and turns them into ideal clients with little effort from you. Your website does it FOR you.

Then, we focus on traffic drivers:

  • Email Marketing: With a high ROI, you must get people onto your email list. Make sure you create a welcome sequence to greet new subscribers, followed by a nurture sequence that can keep your audience engaged.
  • SEO + Blogging: Choose keywords your ideal clients are already searching for and optimize your site and content to rank well on Google. This will attract clients who are already interested in what you offer and ready to invest.
  • Social Media: Utilize popular platforms where potential clients are already hanging out, like Instagram, Facebook, and TikTok, to maintain visibility and engage with potential clients. Consistently deliver valuable content, and don’t worry about vanity metrics. You’re simply trying to attract the people who are attracted to what you offer from the greater population.
  • Referrals and Events: These can include bridal fairs, women’s shows, and networking events with other local business owners.

Create Success with your Boudoir Photography Business

Running a successful boudoir photography business involves mastering your mindset, strategically setting your pricing, and effectively marketing your services. By overcoming a scarcity mentality, valuing your worth, specializing in your niche, understanding your costs, using sales psychology in your pricing, and adopting an IPS model, you can build a thriving business that attracts and retains ideal clients.

Remember, each step you take towards improving your mindset, pricing strategy, and visibility is a step toward a more prosperous and fulfilling boudoir photography business.

Book your FREE 15 Minute Coaching Call–No sales pitch!

If you want personalized advice and support, I’m offering free 15-minute coaching calls to podcast listeners. Click the link in the show notes to schedule a call, and let’s create success in your boudoir photography business together! NO SALES PITCH!


Tracy Lynn is a boudoir photogapher for brides-to-be in the St. Louis area, and a mentor + coach for photographers looking to level up their businesses with better systems and processes.

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