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99. 30-Day Marketing Foundation for Boudoir Photography

Your 30-Day Marketing Foundation For Boudoir Photography | Tracy Lynn Coaching | See more at tracylynncoaching.com/podcast

Building a 30-Day Marketing Foundation for Your Boudoir Photography Business

In the world of boudoir photography, finding and retaining clients remains a consistent challenge for photographers. I often hear from photographers about their struggles with client bookings and their frustrations with inconsistent marketing efforts. The reality is that many dabble in various marketing strategies for a short time before moving on to the next. They never actually establishing a stable or scalable marketing foundation.
Consistency in marketing is far more crucial than photographers realize. Avoid jumping from one strategy to another when you don’t immediately see results. The key is to build a solid marketing foundation that can be expanded upon as you grow your business.
This approach not only helps in mastering one technique at a time but also ensures that each strategy is effectively integrated into your overall marketing plan before adding the next.
To tackle this, I recommend the FBO Method, which I go into detail on in my courses, “Forever Booked Out” and “6-Figures Simplified,” but I also want to lay the basic framework of how you can create a robust marketing foundation for boudoir photography in just 30 days.

The First Step Is To Down Your Ideal Client

Understanding who your ideal client is forms the basis of all your marketing efforts. Tailor your message to meet the specific needs, desires, concerns and behaviors of this client group. All of your messaging needs to talk directly to this ideal client.

The Second Step Is To Build Your High-Converting Website.

Your website must be more than just aesthetically pleasing. It more importantly needs to efficiently convert visitors into bookings. Be sure to include clear calls-to-action, an intuitive layout, and compelling content. Give them a good reason to give you their contact information, whether it’s directly for a booking or simply starting the lead nurturing process.

Step Three Is To Focus Your Marketing Strategies on Your Four Main Traffic Drivers

Let’s break down the marketing foundation for boudoir photography businesses.

  • Email Marketing: With a high ROI, you need to get people onto your email list. Make sure you create a welcome sequence to greet new subscribers followed by a nurture sequence can keep your audience engaged.
  • SEO + Blogging: Choose keywords your ideal clients are already searching for and optimize your site and content to rank well on Google. This attracts clients who are already interested in what you have to offer and ready to invest.
  • Social Media: Utilize popular platforms where potential clients are already hanging out, like Instagram, Facebook, and Tiktok, to maintain visibility and engage with potential clients. Consistently deliver valuable content, and don’t worry about vanity metrics. You’re simply trying to attract the people who are attracted to what you offer from the greater population.
  • Referrals and Events: Attend community events, partner with other small businesses, and build relationships with others to build your credibility and client base.

The 30-Day Marketing Foundation For Boudoir Photography

Understanding the components is one thing, but actually implementing them is another. Here’s a simplified breakdown of how you can set up your marketing foundation within one month.
  • Day 1: Create Your Ideal Client Profile + Your Brand Messaging
  • Day 2: Create Your Brand (Not just the aesthetics, but also the full client experience)
  • Days 3-9: Website Creation/Revamp
  • Days 10-11: SEO + Google Business Profile Setup
  • Days 12-18: Fast Cash Strategies (like limited-time offers or mini-sessions)
  • Days 19-30: Long-Term Strategies (like content planning and partnership building)

Maintaining These Marketing Foundations

Once these steps are in place, the focus shifts to maintenance and improvements. Marketing is not a one-and-done task but a constant, ongoing process that needs adjustment and refinement as your brand grows and the market evolves.
Building a strong marketing foundation for your boudoir photography business is essential for sustainable growth and success. By focusing on this structured approach and sticking with each strategy long enough to see results, you will set the stage for a more relaxed and profitable business model.
Remember, the goal of effective marketing is not just to attract more clients but to also create more free time to enjoy the fruits of your labor.

Are you looking for an easier and more low maintenance way to book out your schedule?

For those looking for a deeper dive into each of these strategies and a guide to monthly maintenance routines, consider joining my “6-Figures Simplified” program.
This program is designed to streamline your marketing efforts and help you achieve significant growth without reliance on paid ads or gimmicky tactics.
It’s my favorite program I’ve ever created and where I spend most of my time supporting clients! You definitely want to be a part of it!
tracy

Tracy Lynn is a boudoir photogapher for brides-to-be in the St. Louis area, and a mentor + coach for photographers looking to level up their businesses with better systems and processes.

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