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3 Instagram Mistakes Photographers Make (And How to Fix Them to Grow Your Biz) 

I hear A LOT of photographers complain about having to use Instagram to grow their business. And hey, I get it. The algorithm is confusing, and sometimes it can feel like you’re under its thumb, with not a whole lot of wiggle room to do things YOUR way. 

But the truth is, Instagram is a much needed tool for photographers of any niche — and especially boudoir photographers! And while I know it may not feel this way, it can do a lot to get you in front of your ideal clients, booke more sessions, and ultimately, grow your biz. 

So in this episode of the show, I want to break down a few of the Instagram mistakes photographers are making. We’re going to look at WHY they’re holding you back, and what you can do to fix it! 

RESOURCES MENTIONED IN THIS EPISODE:

Instagram Mistakes Photographers Make #1: You’re Not Building a Community

This is actually one of the more common Instagram mistakes photographers make. I see a lot of photographers just post and ghost. They’re not spending time building up a community with their current or potential clients. And it’s costing them BIG time. 

Because with the way Instagram is set up in 2024, being hands-off isn’t going to get you the results you’re after. You NEED engagement to build an online presence!

Think about it this way…

It’s going to be really hard to drive in more clients if you’re not spending any time cultivating relationships. Instagram is an asocial media platform, so the best way to drive results is by being social. 

And besides that, if you’re a boudoir photographer, having a sense of trust and communication is invaluable, right?

THE FIX

Not sure how to engage with your audience and build a community? It’s an easy fix!

Obviously, you want to avoid posting and then not interacting with comments, messages, etc. If someone is taking the time to interact with you, why not give a genuine response back?

It’s going to help your audience see that you’re a real person, which helps build that connection! And as we all know…connection as a boudoir photographer is SO important. That’s the foundation for everything else we do.

You can also seek out your audience too. When I first moved to St. Louis, I knew exactly who my ideal client was, and I sought out opportunities to engage with them. 

Whether that was exploring through hashtags or commenting on local business pages, it helped me get closer to finding my people. (My ideal clients were brides, so that would be things like local fairs, aestheticians, etc.). 

So don’t forget that engaging with your ideal clients before they even reach out to you is a good way to build connections, too. 

BEFORE WE MOVE ON…

Now before we move on, I want to talk about one more thing! 

You need to start watching what other photographers are doing online. You can get a really good feel for what works, and what doesn’t, and start to think about how you can implement that into your own biz. ESPECIALLY in the way of building a community. 

You also need to know what’s trending so you know what to create. Because the algorithm is going to push out what’s trending. Don’t set aside your regular content just to do trends, but don’t ignore them either. 

This is going to help you make sure you’re using your Instagram in a way that is going to help you build a successful business! That’s what we’re after, right?

Instagram Mistakes Photographers Make #2: Posting Inconsistently

Now, I totally understand doing this, too. Sometimes we feel like we don’t have enough content. Or we just don’t know what to say. But not being consistent can hurt your performance on Instagram!

It’s hard to build up that trust and relationship with your audience that I mentioned earlier if you’re just showing up sporadically. It kind of signals to people that you may not be consistent. 

Your audience is going to have a hard time knowing what to expect from you, and when. They’re not going to know how to learn from you, be inspired by you, be entertained by you, etc. And trust me, people WANT that consistency because it adds a lot of credibility!

THE FIX

To avoid this, I recommend planning out when you can actually schedule your posts. If you can only

commit to three posts a week, because that’s all the content that you have, only do those three posts. If you can only do once a week, and show up a few times on stories, do that. 

Whatever you can give, just make sure you’re consistent. But also try to post when you CAN engage, so you can respond to people as soon as possible. The quicker you respond, the better it looks to the algorithm!

Ultimately though, the main thing to remember here is to do what works for you, then stay CONSISTENT with it. You can always work your way up to posting more later.

Instagram Mistakes Photographers Make #3: You’re Not Utilizing All the Pieces of the Puzzle

If you’re only posting photos on your feed, you’re missing SO MANY opportunities to make Instagram do the work FOR you. 

Regular feed posts or photos are good because you can highlight parts of your portfolio. But your Instagram isn’t meant to be a portfolio — it’s a tool for engagement! So don’t ONLY show up online with feed posts. 

This is where using other types of content becomes helpful. Because you can show more than just the final product. You can show off your process, behind-the-scenes looks of your studio, give important announcements, etc. 

You give your clients a more well-rounded view of how things work in your biz! And again…that builds trust (and promotes engagement). 

THE FIX

Instead of just sticking with the same feed posts over and over, try experimenting with all the different pieces of the Instagram puzzle. You’ve got a lot at your disposal — Reels, carousels, stories, lives. 

Yes, you’re going to have to try new things, but it’s a GOOD thing because you get more insight into how your audience responds. Meaning, that you can start to create content they want to see, which circles back to boost engagement. It’s a whole cycle that can work well if you use it well.  

Each piece serves a different purpose. Reels are great for bringing in cold leads, but feed posts, carousels, and stories can help warm up the people you already have in the mix. And ultimately, help build that community aspect I mentioned earlier. 

Yes, work on showing up consistently, but once you feel like you’ve reached a good place, you can branch out and try these new types of content!

Learn More About Instagram in my Upcoming Training!

I know this was a lot of information, and by now, you’re probably wondering what to do with it all. Instagram can be really intimidating, even with a few tricks up your sleeve!

There’s a lot of change to constantly navigate, the algorithm to take into consideration, and knowing how to reach your ideal clients. It’s A LOT. I get it!

But I’m telling you…there IS a way to make it work for you. You CAN learn how to leverage it to do all the things it needs to do, like increase your brand reach, warm up your audience, and convert.

If you’re feeling a little overwhelmed with it all though, I invite you to join me for my upcoming Instagram webinar! In it, I’ll teach you more about how to really use this platform to grow your boudoir biz and book out your schedule. 

If you’re interested, you can learn more or sign up here (oh yeah, and…IT’S FREE. You don’t want to miss it!)

tracy

Tracy Lynn is a boudoir photogapher for brides-to-be in the St. Louis area, and a mentor + coach for photographers looking to level up their businesses with better systems and processes.

Easy Instagram Content Creation

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