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040. McKayla Spencer: SEO for Photographers

The Comma Mama | Seo tips for Photographers | SEO for photographers | See more at

SEO for photographers is the ability to make connections for weeks, months, and years in your photography business.

Blogging can be a scary subject to tackle if one doesn’t understand how blogging works. Questions I hear commonly are how blogging works, what is SEO, whether blogging is a short-term or long-term strategy, and how can SEO be specific to photographers.  

In today’s episode, Mckayla covers exactly why photographers are hesitant to get into blogging, what SEO is, how to blog with SEO for photographers, and how it benefits a growing photography business. 

Who is The Comma Mama Co?

Today I want to introduce you to Mckayla.  She is an SEO expert and owner of The Comma Mama Co. with over five years of experience writing, optimizing, and creating for creative entrepreneurs. 

A stay at home mom of three, she works towards establishing long-term marketing strategies that attract your ideal clients 24/7 without compromising on your day-to-day life. 

SEO and Local SEO: What’s the difference?

“Content SEO is essentially the practice of putting keywords into your content.”

…McKayla states.

That is the simplest way to put it, but SEO goes way beyond that.

In today’s episode, we cover SEO, local SEO, how they differ, and how they relate. 

I’m sure most of you are just like me, and I can promise you I never go past the first page of results on google. Your goal with SEO for photographers should be to have your website ranking towards the top of the first page of Google.

Once you understand SEO and how to implement it locally, it can do just that for you and your business: help you bring in and book clients for years to come.

How important is SEO for photographers?

McKayla shares with us some of the “meat and potatoes” of SEO for photographers, and the following topics are just a few of the many:

  • Fear of blogging and how to overcome it 
  • SEO keyword research
  • Creating local SEO 
  • SEO… closing the gap between connections and clients
  • How SEO can work for you long term 
  • Image optimization with SEO 

Priming your clients with SEO for photographers

SEO works for both current clients and leads.

Blogging with SEO for photographers is a huge asset to your growing business. 

Start out answering questions you get often about your business such as sessions fees, how to prep, how the session works, and so much more can be very time-consuming.

You can avoid this by creating content through blogging. All you need to do is give exact answers to questions current or future clients may have.  

McKayla states:

“If I’m going on Google to ask this question, you want to be the answer.”

Content ideas with SEO in mind

After understanding the ins and outs of SEO for photographers, we’re ready to blog, right?

Not quite yet. You have to have content to blog, especially for SEO purposes. 

McKayla states:

“The best place to find content ideas is pretty much the same for everyone. Look at who you’re serving, and then look at what you’re doing.”

In today’s episode, Mckayla shares her specific recommendations for content ideas that align with their marketing strategy. 

Getting started is the hardest part of blogging in general for many. 

Initially, it can be a scary hurdle, but thinking about SEO and investing time in keyword research will help make the starting process much more manageable. 

McKayla states:

“SEO does help, but you know, it’s about getting into the consistency, knowing what you’re doing, to begin with, and getting practice in,” 

You can always go back and reoptimize, so just get started. 

As I always say…

… done is better than perfect.

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Tracy Lynn is a boudoir photogapher for brides-to-be in the St. Louis area, and a mentor + coach for photographers looking to level up their businesses with better systems and processes.

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