WELCOME TO TLC EDUCATION
Your source for
business training & coaching
created specifically &
exclusively for photographers …
So you can price your services intentionally
while you market them on autopilot.
WELCOME TO TLC EDUCATION
Your source for business training & coaching
created specifically & exclusively for photographers …
So you can price your services intentionally
while you market them on autopilot.
You didn’t trade in your 9-5 so you could work 24-7 …
and still wonder how you were gonna pay the bills.
But, when it comes to finding your dream clients,
making high-ticket sales for greater profit, and lassoing your work schedule
so you can work fewer hours while you make more money …
You’re not quite sure how to make it all happen.
So you end up hustling constantly, worrying about your next paycheck,
and undercutting your value because it’s the *only* way you’ve figured out how to
book out your schedule … and sometimes even that doesn't work.
YIKES—This road-less-traveled is crazy … let me off at the next exit, plz?!
There are days when you wonder if you actually have what it takes to make this work—we all have those.
Because as good as you might feel *behind the lens*—
… I get it if you’re feeling lost, confused, and defeated when it comes to the *other stuff.*
B U T H E R E ’ S T H E D E A L
Being an entrepreneur is about more
than being good at your craft.
Like sometimes waaaayyyy more.
After all, 21.5% of small businesses fail after just a year,
and only about half make it to the five-year mark.
If you can’t confidently price & market your services, and take care of your clients every step of the way (not just when they’re in front of your camera) …
… Odds are, you might *not* make it.
I promise I’m not trying to have a Regina George Mean Girls moment…
… I’m here to make sure you’re in that percentage that does make it.
Your ability to price & market your services is one of the biggest determining factors in
whether you’ll make it—or not—as a photographer.
Why? Because these skills directly affect
your business's bottom line.
(The numbers don’t lie.)
If you don’t know the “why” behind your prices—like, how many sessions
you need to book to meet your salary and pay your studio rent, etc—
odds are, you’re not pricing your services with intention.
So, how do you figure that out …
… and get that freedom & flexibility you were craving to begin with?
INTRODUCING
The TLC Education Bundle
This exclusive limited-time education package couples my three signature TLC Courses to teach you the ins-and-outs of running a successful boudoir photography studio + pricing & marketing your photography services.
And, yep—I’m giving you the exact methods I used
to build my own 7-figure photography business.
You'll get:
Boudoir Studio Accelerator, including:
- My Signature Luxury Boudoir Client Method which includes:
- 20+ value packed micro-lessons plus one bonus phase of instruction.
- 10+ templates, guides, and swipe file PDFS to help you apply what you've learned in your business.
The TLC Photography Marketing Course, including:
- My Signature Set It & Forget It Marketing Strategy which includes:
- 5 modules and 20 value-packed lessons that teach you everything you need to know about successfully marketing your photography business without burning out.
- 10+ swipe files and templates to help you further your knowledge and apply what you’ve learned to your own business.
The TLC Photography Pricing Course, including:
- My Full Time Foundation Method which includes:
- 6 value-packed modules and 20+ video trainings that teach you everything you need to know about pricing your services to accurately reflect the value you provide to your clients & cover your costs/expenses of running a business … including paying yourself a fair salary.
- Four of my signature formulas, calculators, and spreadsheets you won’t find anywhere else, including the TLC Full-Time Formula, The TLC Budget Blueprint, The TLC Sales Average Spreadsheet, and The TLC Photography Pricing Calculator.
- 10+ application-based worksheets & resources to help you put what you’ve learned to use.
Learn to price your services intentionally
while you market them on autopilot
Create a boudoir experience for your clients that has them referring their friends and coming back for another session... or two.
Break down your financial goals into achievable, trackable metrics—and create a strategic game plan to achieve them.
Commit to a long-term growth plan that starts with consistent habits around your time, budget, & pricing.
Determine exactly how much you want to work and how much money you want to take home (because, ahem, you deserve an actual paycheck), then use those goals to inform your prices.
Learn to conquer your perfectionism and overwhelm for consistent forward momentum in your business by creating a short & long-term marketing plan.
Automate your marketing task list to get the most important work done in the most effective & efficient manner—so you can step away from your business without missing a paycheck.
Step-by-step guidance to conquer your pricing structure & build out a marketing strategy while giving your clients an experience they will never forget.
THE COURSE BREAKDOWN
MODULE 1 | Pricing for High Sales & Crafting Your Sales Session
As a business owner, YOU get to be in control of your income. I’ll walk you through the mindset work to get you in the right headspace to charge what you're worth. Plus, learn my foolproof "EPPA" method for successful sales sessions.
MODULE 2 | CREATING A LUXURY CLIENT EXPERIENCE
When your client chooses to invest in a boudoir shoot, it's your job to make their experience so luxurious that they can't stop raving about it. I'll show you the exact techniques I use to guarantee that my clients love their experience with me and give my name out again & again.
MODULE 3 | DELIVERING BEAUTIFUL IMAGES
When it comes to boudoir photography, poses, lighting, and shooting techniques are crucial to delivering beautiful, images that flatter every client. You'll walk away from this phase with a nuanced knowledge of how to create gorgeous boudoir photography images using the equipment you already have.
MODULE 1 | GETTING STARTED
It all starts with a solid foundation: in Phase 1, we’ll dive into a little psychology and go through some of my favorite mindset advice and reminders.
- I’ll walk you through the Daily Magic Routine that transformed my productivity as a business owner without overwhelming me.
- Plus, we’ll learn tactics to overcome perfectionism as a photographer and embrace the idea that fast, messy action moves the needle forward more than chasing your version of perfection.
MODULE 2 | YOUR IDEAL CLIENT & MESSAGING
You can’t book sessions if you don’t know who you’re selling to. In Phase 2, you’ll learn how to refine your personal brand and messaging to stand out to your perfect people.
- I’ll show you exactly how to identify your ideal clients, attract them to your services, and convert them into paying customers.
- Plus, we’ll discuss how to create a visual brand representation of your photography that aligns with what your ideal client would be attracted to. This includes your logo, brand colors, fonts, and brand identity style guide.
- I'll also give you an overview of the marketing funnel structure I use in my own photography biz to consistently book dream clients and hit those high-income months.
MODULES 3 & 4 | SHORT- & LONG-TERM MARKETING
Want a set-it-and-forget marketing funnel in place that does the work for you? In Phases 3 and 4, we’ll cover how to create magic with your marketing strategies, and how to master the ins-and-outs of strategic alliances, social media, high-converting websites & blogs, SEO, email marketing, and more!
- We'll talk about one of the fastest and most effective ways to book high-quality clients: referrals from other people your dream client already knows, likes, and trusts!
- You’ll learn how to take a simplified but effective approach to social media so you can reap the benefits of what a powerful tool it is while avoiding the overwhelm that can come with it, plus learn to optimize your Instagram engagement with my simple, 5-step method that has worked for me for nearly a decade.
- Plus, get access to my high-converting website template and all the strategic copywriting (things like SEO & sales-driven emails) and blogging tactics I use to market my own seven-figure photography business.
MODULE 5 | STATS TRACKING
When it comes to building and scaling a successful photography business, stats are your BFF—simply put, they tell you what your audience likes and what they don’t. I’ll walk you through the stats you should pay attention to on your road to six figures.
- Learn which stats you need to track to make sure that your website and content are doing what they need to do and working for you in the background!
- Prepare for what to expect as you scale to the next level in your photography business and how to adjust your strategy and goals based on your new growth.
MODULE 1 | LAYING THE FOUNDATION
You want to be in control and feel confident about what you’re charging your clients—all of that comes from within. In Module 1, we’ll dive deep into your mindset and break through your limiting beliefs.
- Commit to Three Money Mindset Core Values in your business, which help you overcome mental blocks around your pricing, income, & value.
- I’ll walk you through the Daily Magic Routine that transformed my productivity as a business owner without overwhelming me.
- Plus, we’ll learn tactics to overcome perfectionism as a photographer and embrace the idea that fast, messy action moves the needle forward more than chasing your version of perfection.
MODULE 2 | THE LEGAL STUFF
Make sure you’re protecting your business with the right legal information and contracts.
- You don't want to run into any trouble down the line, so it's better to get the legal stuff set up ASAP—I’ll walk you through the legal steps to legitimize (legally speaking, of course!) AND protect your business.
- Plus, grab some of my go-to contract templates for a few different situations you might find yourself in as a professional photographer.
MODULE 3 | PRICING FOR PROFIT
I’ll show you how to use my signature formulas and calculators—the same pricing strategies I use in my own business, and teach to my 1:1 clients. You’ll walk away from this module knowing exactly what you need to charge in order to hit your financial goals.
- Get my signature Full-Time Formula I used to quit my 9-5 job and ultimately launch a 7-figure business. It is 100% rooted in real-life numbers and goals, and it will make creating a plan for your goals SO much easier. (Options for single-niche & multi-niche photographers included!)
- Learn to calculate your session fees based on factors like your studio rent, utilities, and hair and makeup—plus get my customizable Price Sheet template to present your packages & pricing in a beautiful, easy-to-understand format.
MODULE 4 | SET YOUR PRICE LIST
Use my templates to set your price list and start charging what you’re truly worth.
- Using your price list, learn how to plan your budget in the LONG TERM to run a profitable photography business.
- Use my signature TLC Budget Blueprint to track your budget, make sure you are staying WITHIN your planned budget each month, and make adjustments if needed.
- Plus, use the TLC Sales Average Spreadsheet to determine if you're hitting your goals or need to raise your package prices to do so.
MODULE 5 | ACCOUNTING DOESN’T HAVE TO BE SCARY
Learn to create a business budget that works for your goals and stay on top of your finances without getting overwhelmed or confused.
- Choose the accounting software that’s right for you—I’ll walk you through a few of my favorites, and discuss the pros and cons of each.
- Take steps toward financial freedom by learning to reconcile your accounts, run profit & loss statements, and learn to explode your profit margins by fine-tuning your budget & increasing your pricing as needed, with confidence from your new finance tools.
MODULE 6 | BONUS MODULE
Get access to epic bonus trainings you won’t find anywhere else, including:
- Creating a workflow in Asana
- Planning for early retirement
- Setting new goals when you achieve your old ones
- Your next steps as a photographer
I STARTED MY BUSINESS BECAUSE I WANTED WOMEN TO SEE HOW BEAUTIFUL THEY ARE …
… but I also wanted to transform my life.
I wanted to drop my 9-5 and be able to create my own schedule while consistently bringing in $10K, $20K, $30K+ every single month …
I felt like there was some secret that successful photographers knew that I didn't. Like, how to scale a business when it feels like there's a photographer on every corner?
Now that I have it figured out, I'm able to regularly have $20K and $30K+ months, work less than 30 hours each month, and photograph clients that feel like my BFF while creating art that I know will last a lifetime.
Since I have way more free time(while still making the big bucks in my boudoir biz), I’m all about helping photographers like YOU create sustainable freedom in your business.
What if you could invest in your business and
immediately see the shift in your profits & calendar?
WOULD THIS BE WORTH IT?
Boudoir Studio Accelerator, including:
- My Signature Luxury Boudoir Client Method which includes:
- 20+ value packed micro-lessons plus one bonus phase of instruction. - Value $1,497
- 10+ templates, guides, and swipe file PDFS to help you apply what you've learned in your business.- Value $497
The TLC Photography Marketing Course, including:
-
-
- My Signature Set It & Forget It Marketing Strategy which includes:
- 5 modules and 20 value-packed lessons that teach you everything you need to know about successfully marketing your photography business without burning out. - Value $2,997
- 10+ swipe files and templates to help you further your knowledge and apply what you’ve learned to your own business. - Value $997
- My Signature Set It & Forget It Marketing Strategy which includes:
-
The TLC Photography Pricing Course, including:
- My Full Time Foundation Method which includes:
- 6 value-packed modules and 20+ video trainings that teach you everything you need to know about pricing your services to accurately reflect the value you provide to your clients & cover your costs/expenses of running a business … including paying yourself a fair salary. - Value $2,997
- Four of my signature formulas, calculators, and spreadsheets you won’t find anywhere else, including the TLC Full-Time Formula, The TLC Budget Blueprint, The TLC Sales Average Spreadsheet, and The TLC Photography Pricing Calculator. - Value $1,497
- 10+ application-based worksheets & resources to help you put what you’ve learned to use. - Value $497
A TOTAL VALUE OF MORE THAN $10,000 …
BEFORE TRACY, I HAD THE DREAM & THE EYE FOR PHOTOGRAPHY, BUT I HAD A TOTAL LACK OF UNDERSTANDING OF BUSINESS—TRYING TO PUT IT INTO ACTION WASN'T HAPPENING ON MY OWN
I really needed to learn the more structural and foundational parts of running a boudoir photography business. I needed someone who knew boudoir photography and business, and was able to show me how to navigate both.
- Krysten | Bedhead Boudoir
I LOVED THE ABILITY TO PAUSE & IMPLEMENT AS TRACY TAUGHT.
This is the program I wish I’d found at the beginning of my career when I was so excited about everything, and all I wanted to do was work on my business. Tracy would’ve saved me so much time, effort & money joining different groups and trying different paths that just didn’t get me anywhere near the results she did.
- Marissa | Owner, Marissa Ruth Studios
This is one of those don’t-skip-it moments.
*Imagine this moment with me*
You’re in Target—or your other favorite store to waste time in—and about 75 random things, some needed, some totally unnecessary, make their way into your cart as you shop.
But the more that you realize you need,
the more you reconsider those items that aren’t so necessary.
Face mask? Back to the shelf.
Fancier-than-usual bottle of wine? Not that either.
Snacks you don’t need (but you love)? Ugh, fine, skip those, too.
IT'S THE WORST, BUT HERE'S THE THING:
Whether it’s your budget or, like me, the limited extra space in your RV,
that makes you second-guess those splurge purchases, you’re weighing the difference
between necessary and unnecessary … and that’s just part of adulting.
When it comes to business, spending money to educate and better equip yourself
as a business owner isn’t a splurge … it’s an investment.
AND WHAT BETTER TIME TO INVEST THAN WHEN YOU CAN SAVE MONEY?!?!
I mean, buy low, sell high, amiright?
(At least that’s what the 8th-grade stock market game taught me.)
Transformation Guaranteed
I created TLC Education to support photographers as they
transform from skilled artists to strategic entrepreneurs.
I’m not saying it’s easy or it’ll happen overnight,
but these courses WILL work if YOU put in the work.
Plus, for the first time ever when you buy these courses,
you’ll have three opportunities to ask me questions in real time.
AFTER A FEW WEEKS IN THE PROGRAM, MY SALES AVERAGES GREW 380% AND RECENTLY BROKE MY HIGH SALE RECORD THREE TIMES WITH A NEW RECORD OF $9,500!
Two years ago, I had a $300 sales average with a high sale of $800 and was sporadically booked.
- Chelsey Door | Photographer
THE TLC EDUCATION BUNDLE IS
The right fit for you if ...
- You love being a photographer … but some days, being an entrepreneur isn’t what you expected. You’re ready for the part where you have more freedom because you’re the boss—not more to do, and more worry to carry. If someone could give you a step-by-step guide like Photography Business 101 you’d be grateful for the expert guidance.
- You *know* you need to market your business in order to find and gain clients, but you don’t know where to start. You need someone to show you how to begin with proven strategies & systems you can test and tweak down the road.
- You went into this business to create a consistent source of income that could replace (or multiply) your previous income … but setting your prices and confidently charging them is harder than you anticipated. You’re ready to stop undercutting your value and start watching your bank account show off all your hard work.
- And … more than likely, you’re pretty new at this—which is a-okay! As long as you’re teachable and ready to put in the work, being green isn’t a bad thing.
Got a few questions swirling around your mind?
(HERE'S WHAT I HEAR MOST OFTEN.)
If you’re a new photography business owner (less than 1 year into your business journey) ORRR you're trying to transition to boudoir photography exclusively and you want the freedom to work only when you want to while making as much money as you want to—this is for you.
I know it sounds impossible, but once you know how to price your services with purpose and market your services to fill your calendar, your financial & professional goals start to seem a whole lot more achievable.
I HAD GOOD WORK, BUT I DIDN’T HAVE A WAY OR BLUEPRINT TO RUN MY BUSINESS.
I didn’t know what to do. I didn’t know what to go off of, and that's where Tracy really came in and helped me.
- Tanya | Owner, T Marie Creative
Working less
while making more
can sound like a fairytale,
especially when
you don’t know
where to even start
But when you’re unsure, there’s no better teacher than someone who’s gone ahead of you,
knows what works, and has the proof from dozens of businesses to show you the way.
Hi, it's me. 
Being your own boss, especially in this industry, should give you the freedom & flexibility to live a full, fulfilling life—the kind you dreamed about when you started on this road.
That’s where I come in—after all, you know how to be a photographer (and you’re a damn good one at that)—but it’s the other stuff that trips you up … we’ve all been there.
One thing I know for sure: if you can get to a place of confidence & consistency
with how you price and market your services, you’ll be well on your way.
Inside the TLC Education Bundle, you get:
The TLC Photography Marketing Course, including:
- 5 modules and 20 value-packed lessons that teach you everything you need to know about successfully marketing your photography business without burning out. - Value $2,997
- 10+ swipe files and templates to help you further your knowledge and apply what you’ve learned to your own business. - Value $997
The TLC Photography Pricing Course, including:
- 6 value-packed modules and 20+ video trainings that teach you everything you need to know about pricing your services to accurately reflect the value you provide to your clients & cover your costs/expenses of running a business … including paying yourself a fair salary. - Value $2,997
- Four of my signature formulas, calculators, and spreadsheets you won’t find anywhere else, including the TLC Full-Time Formula, The TLC Budget Blueprint,10+ application-based worksheets & resources to help you put what you’ve learned to use - Value $497
- The TLC Sales Average Spreadsheet, and The TLC Photography Pricing Calculator - Value $1,497